AI SEO Guides: ChatGPT, AI Overviews, GEO
How businesses get mentioned in ChatGPT, Google AI Overviews and Perplexity: what AI SEO is, what's proven, what isn't, and how to measure it.
AEO, GEO and SEO: what's actually different
Three labels with one overlapping core. What each one aims at, where the tactics genuinely differ, and what a UAE business should and shouldn't pay for.
What AI Overviews do to website traffic, and how to respond
Pew and SparkToro measured US clicks, not UAE ones, and Google disputes Pew's method. What the numbers say, what they leave out, and how to respond.
Google AI Overviews and AI Mode: what's the difference?
AI Overviews sit on the results page, AI Mode is a separate conversation. Both are listed as available in the UAE, with Arabic. What changes for a business.
AI search in Arabic: what changes
Google's AI answers can appear in Arabic in the UAE. What changes for your brand name, your Arabic pages and the sources an assistant leans on.
AI search for UAE clinics: accuracy before visibility
Before chasing mentions in AI answers, make sure they're right. A playbook for UAE clinics: a fact file, an accuracy audit, fixes at source and a log.
An AI search optimisation checklist for UAE businesses
Twenty checks in five groups, ordered by cost against payoff, each with the reason and what a bad answer looks like. Three of the first four need no writing.
Brand mentions in AI search: why other people's pages matter
Nobody outside the labs knows how much weight assistants give outside pages. What is verifiable, how to audit your mentions, and how to earn them honestly.
How to choose an AI SEO agency in the UAE
New label, same basics. The promises that should end the conversation, seven questions that separate work from vocabulary, and when not to hire at all.
Does Google penalise AI content? What the policy actually says
Google doesn't penalise content for being AI-written. It acts on pages made to manipulate rankings. What the policy says, what gets hit, and how we use AI.
Entity SEO: making sure search engines know who you are
Search engines and AI assistants have to work out which business you are. How to keep your name, address and description identical, in English and Arabic.
GEO for UAE businesses: what to do first
Microsoft ranks the UAE first for generative AI use. A four-week plan for UAE businesses: test, align your listings, rewrite key pages in two languages.
How to appear in Google AI Overviews
Google says AI Overviews need nothing beyond a page that's indexed and eligible for a snippet. That makes this a diagnosis job. Seven steps, in order.
How to get your business mentioned in ChatGPT
ChatGPT has no ranking to climb, but it does have sources you can influence. Seven steps to check what it says about your business and what to fix first.
llms.txt: what it is, the format, and whether it does anything
llms.txt is a proposal, not a standard, and Google says it doesn't use it. Here's the format, a made-up example, and when a UAE business should bother.
How to measure whether AI assistants mention your business
A 20-question prompt panel, a spreadsheet and GA4: how to track whether AI assistants name your UAE business, and whether they get it right.
Schema markup for AI search: what helps and what's hype
Google says AI Overviews need no special schema. Which markup is still worth adding for a UAE business, and which AI-schema pitches to push back on.
What is AI SEO? What's proven and what isn't
AI SEO means getting cited in AI answers, or using AI to do SEO. What Google says, what the research shows, and what a UAE business should do first.
What is generative engine optimisation (GEO)?
GEO comes from a research paper whose "up to 40%" headline measured visibility inside AI answers, not visitors or sales. What it tested, and what to do.
How to write FAQs that AI assistants quote
Real questions, a first sentence that answers, and a specific an assistant can't invent. How to write FAQs worth quoting, with weak and better examples.
AEO in practice: how to get cited by ChatGPT, Perplexity and AI Overviews
Answer engines increasingly resolve queries without a click. Here is what actually changes in how you structure content, schema and claims.
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