A marketing departmentyou plug in.Not one you build.
Your outsourced marketing department in Dubai. Six specialists, one coordinator on your floor, live in 14 days.
Three parts. One monthly fee.
One department
- Pod lead
- Performance marketer
- Designer
- Video editor
- Content and social
- Web, CRM and automation
Our system
Playbooks, weekly rhythm, quality review, reporting and a replacement bench.
Developer, two projects selling
Our coordinator on siteMaster brokerage
Our coordinator on siteDeveloper, one launch
Our coordinator on siteThe pod does the work
The coordinator connects it to your sales floor
Our system keeps quality the same for every client
Who's actually doing the work?
Experienced people at the working end of each market band, hired through a paid trial, trained on real estate, managed by us.
Pod lead
Plan, numbers, weekly call
Performance marketer
Meta, Google, portals
Designer
Launch kits, brochures, ads
Video editor
Reels and walk-throughs
Content and social
English and native Arabic
Web, CRM and automation
Landing pages and lead routing
Our person. Your office.
AED 15,000 a month. Employed by us, so no visa on your licence.
- Gets briefs and approvals signed the same day
- Captures show apartment and site content
- Feeds lead quality back from your sales team
- Runs shoots, events and broker days
- The one face your CEO can walk up to
The part you never see
This is what lets one pod serve two or three clients without any of them feeling shared.
Playbooks
Launches, portals and permits, already written down.
Weekly rhythm
Plan Monday, report Thursday.
Quality review
Every piece checked before it reaches you.
Real reporting
Qualified leads and cost per lead.
Replacement bench
Trained people ready if a seat fails.
From hello to live in two weeks
14 days is the onboarding target. After that, the same beat every week and a review every quarter.
Plan
Pod lead and coordinator agree the week: launches, content, campaigns, approvals.
Production
Creative, copy, video and campaigns move through quality review before they reach you.
Report
Leads, qualified leads and cost per qualified lead, and what changes next week.
You never meet a bad hire.
This is the product. Clients pay to skip the hiring, the training and the mistakes, so the hiring machine is where we invest first.
- 01
Source
Always-open hiring for every pod seat, so there is a shortlist before there is a gap.
- 02
Paid trial
A real brief, paid, judged against our standard before any client sees the work.
- 03
Train
Real estate playbooks: launches, portals, advertising permits, lead handling.
- 04
Deploy
Into a pod, under a pod lead, with a weekly quality review.
- 05
Replace
A bench of trialled people. If a seat fails, we swap it and the client keeps moving.
Built for UAE real estate
Dubai alone has 9,785 registered brokerage offices and 32,294 licensed brokers. Standing out takes a real team.
brokerage offices registered in Dubai
licensed brokers at year-end 2025
Small and mid-size developers
1 to 4 projects selling, no full marketing team.
Department or Dedicated
Master brokerages
Exclusive launches that need to look developer-grade.
Department or Dedicated
Brokerages
Steady content and leads without hiring.
Core
What we hear on the first call
The launch is in six weeks and we have one marketer
Hiring takes longer than the launch.
Our sales director is doing the marketing on the side
Between site visits. It shows in the leads.
We hired, trained, and they left mid-project
Taking the momentum with them.
The agency reports reach. We need qualified leads.
And what each one cost. Nobody can tell us.
We can't justify a full team for the quiet months
Launches come in waves. Payroll doesn't.
Four ways to get marketing done
Each option wins somewhere. In-house wins on presence, freelancers on price per job. The plug-in department is the only one with a department's depth, a person on the floor and one fee.
| In-house team, agency retainer, freelancers and the plug-in department compared | ||||
|---|---|---|---|---|
| Monthly cost | About AED 115,400 | AED 5,000 to 50,000 | Per job | AED 18,000 to 60,000, coordinator optional |
| Sits in your office | The whole team | Nobody | Nobody | Our coordinator |
| Clients sharing the team | One | Many | Unknown | 2 or 3, never rivals |
| Who manages the people | You | The agency | You | We do |
| When someone leaves | You rehire | Account reshuffled | Work stops | We replace them |
| Knows your projects | Yes, after months | Partly | Rarely | Yes, from onboarding |
Agency retainer, or plug-in department?
We cost more than a typical retainer, and replace more: a whole department and a person on the floor.
| An agency retainer and the plug-in department compared | ||
|---|---|---|
| Monthly fee | AED 5,000 to 50,000, quoted per scope | AED 18,000 to 45,000, plus a coordinator if you want one |
| Clients per team | As many as the account managers can carry | Capped at 3 per pod |
| Person in your office | None | Our coordinator, every working day |
| What you buy | A list of deliverables | A department: named people and their time |
| Sector focus | Usually many industries | UAE real estate only |
| What gets reported | Activity: posts, reach, clicks | Qualified leads and cost per qualified lead |
| Extra work | Quoted and billed as extras | Absorbed inside the pod's capacity |
| Accounts and assets | Sometimes held by the agency | Yours from day one |
Why this model fits.
More control than an agency, less cost than a payroll, more presence than freelancers.
In-house control, a fraction of the cost
A named team and a person on the floor, without the payroll, the visas or the vacant months.
Agency flexibility, no dilution
A monthly fee and sixty days' notice, with the team capped at three clients and never two rivals.
Built for small and mid-size developers
You need a department for the launches, not a payroll for the quiet months.
Before you plug in
Is an outsourced marketing department right for a small developer?
If you have one to four projects and no full team, yes. You get department depth without the payroll.
How is this different from an agency?
You get named people, a person in your office and lead-based reporting. Not a list of deliverables.
Can we meet the team first?
Yes. Ask on your cost review call and we'll introduce your pod lead before you sign.
What happens after six months?
You carry on month to month with 60 days' notice, or move up or down a tier.
Hey, I'm Muhammad Khan, founder of Magnetic Keys.
Tell me about your projects and I'll tell you honestly what the department should look like, even if the answer isn't us.
Start withthe numbers
We'll review your accounts, brand and CRM, and put the in-house cost next to ours.