Core
AED 18,000
A quarter of a pod
Content, portals and lead ads for an established brokerage office that wants leads without building a team.
- Content and social
- Portal listings and lead ads
- Monthly report on leads
- Coordinator optional
Cut your marketingpayroll by 60–70%.
Your full marketing department — remote team, on-site coordinator, one monthly fee.
7Emirates Real EstateRocky Real EstateR Interior DesignAlpha AestheticsSamit's English AcademyBlueline InternationalFuture Travel LinksTechnogearsShine SpectrumVet Plus Pet ClinicLa RebeldeSpace Seven FitnessRekenektZaytoun Clinics
01
61%
Less than building the same department in-house — visas, gratuity, leave, recruitment and desks counted
02
14days
From the audit to a department working on your projects
03
3max
Clients sharing one pod — and never two direct rivals
04
0visas
On your licence. Building in-house means about AED 42,000 in visas before anyone starts
A department costs AED 115,400 a month.
Before a single unit is sold. Small and mid-size developers carry that cost — or go without, and hand marketing to whoever is free.
01
Hiring
Five specialist seats to find, visa and onboard — one at a time, while the launch date doesn't move.
02
Training
Nobody arrives knowing your projects, your approvals or the advertising rules. You pay while they learn.
03
Bad hires
One wrong hire costs the salary, the lost months and the restart. In a small team, everyone feels it.
04
Turnover
When a specialist leaves, the skill and the momentum leave too — usually halfway through a launch.
Rent the department. Keep the control.
A remote pod, a person on site, one monthly fee. You get the depth of a department and someone on the floor, without carrying either.
Six specialists
A pod lead and five specialists we hire, train and manage — shared by no more than three clients.
Our coordinator
One of our people in your office every working day: briefs, approvals and site content, the same day.
Nothing else to carry
No hiring, no visas, no seats, no vacant months. One invoice, and the department is yours to run.
How the plug-in works
Remote pod
One department
- Pod lead
- Performance marketer
- Designer
- Video editor
- Content and social
- Web, CRM and automation
Our system
Playbooks, weekly rhythm, quality review, reporting and a replacement bench.
Client A
Developer, two projects selling
Our coordinator on siteClient B
Master brokerage
Our coordinator on siteClient C
Developer, one launch
Our coordinator on siteFrom audit to live in 14 days.
Then the same beat every week, and a review every quarter.
- 01
Audit
Before signingWe review your ad accounts, brand, CRM and sales process before you sign anything. You see the gaps — and what building the department yourself would cost next to ours.
- 02
Plug in
Days 1 to 14Your coordinator is deployed, tracking and CRM are connected, and a 90-day plan is agreed. The pod already exists, so nothing waits on a hiring round.
- 03
Run
Every weekMonday plan, daily production, Thursday report on leads and cost per qualified lead. Your coordinator carries briefs and approvals in the room, the same day.
- 04
Review
Every quarterResults against the plan. Scope moves up or down a tier when your launches do. After the six-month minimum, sixty days' notice to leave.
Plan
Pod lead and coordinator agree the week: launches, content, campaigns, approvals.
Production
Creative, copy, video and campaigns move through quality review before they reach you.
Report
Leads, qualified leads and cost per qualified lead — and what changes next week.
You never meet a bad hire.
Clients pay to skip the hiring, the training and the mistakes — so the hiring machine is where we invest first.
- 01
Source
Always-open hiring for every pod seat, so there is a shortlist before there is a gap.
- 02
Paid trial
A real brief, paid, judged against our standard before any client sees the work.
- 03
Train
Real estate playbooks: launches, portals, advertising permits, lead handling.
- 04
Deploy
Into a pod, under a pod lead, with a weekly quality review.
- 05
Replace
A bench of trialled people. If a seat fails, we swap it and the client keeps moving.
The real cost of hiring in-house.
Six seats, every line counted, next to the same department plugged in. The visas alone would cost almost a month of ours before anyone started.
- Salaries: manager, four specialists, coordinatorAED 77,000
- Web and CRM supportAED 5,000
- Visas and work permitsAED 1,750
- Health insurance and air ticketsAED 3,500
- End-of-service gratuityAED 2,658
- Paid leave, 30 days a yearAED 6,329
- Recruitment and mis-hiresAED 6,160
- Office seats and toolsAED 13,000
AED 115,397
Plus about AED 42,000 in visas before anyone starts — and again at every renewal and replacement hire.
- Department tier: a third of a podPod lead and five specialists, playbooks, weekly reportingAED 30,000
- Coordinator on siteProvided, trained and supervised by usAED 15,000
- Visas, insurance, gratuity, leave cover, desks, tools, recruitment and replacementsOurs
AED 45,000
Excluding VAT. Media spend goes straight to the platforms, never through us.
AED 70,397 a month. AED 844,764 a year.
−61%
Three tiers, one add-on.
Published, excluding VAT. Media spend goes straight to the platforms, never through us.
Department
AED 30,000
A third of a pod
The whole marketing department for a developer with one to four projects selling, or a master brokerage carrying a launch.
- The full department, every discipline
- Launches, CRM and lead routing
- Thursday report on qualified leads
- Coordinator recommended
Dedicated
AED 45,000
Half a pod
For several projects or launches running at once, with priority production.
- Several projects at once
- Priority production
- Weekly leadership review
- Coordinator expected
Embedded coordinatorAED 15,000 a month
Our person in your office every working day — briefs, approvals, site content, broker days.
Onboarding AED 15,000 once. Media spend paid by you. Six-month minimum, then 60 days' notice. Excluding VAT.
Four ways to get marketing done.
Nothing else on the market gives a developer the depth of a department, a person on the floor and a single monthly fee.
| In-house team, agency retainer, freelancers and the plug-in department compared | ||||
|---|---|---|---|---|
| Monthly cost | About AED 115,400 | AED 5,000 to 50,000 | Per job | AED 33,000 to 60,000, coordinator included |
| Sits in your office | The whole team | Nobody | Nobody | Our coordinator |
| Clients sharing the team | One | Many | Unknown | 2 or 3, never rivals |
| Who manages the people | You | The agency | You | We do |
| When someone leaves | You rehire | Account reshuffled | Work stops | We replace them |
| Knows your projects | Yes, after months | Partly | Rarely | Yes, from onboarding |
The work, with the numbers attached.
What it's like on the other side.
Edited for length. Full references shared on request.
Magnetic Keys rebuilt our entire marketing function in 90 days. We went from three disconnected agencies to one team that ships every week — and our pipeline doubled in the same quarter.
The AI install paid for itself in the first month. Our content team produces five times the volume in EN and AR, and the quality is genuinely on-brand. I have not seen another agency execute at this level in the region.
They built our in-house marketing department from zero — seven hires, full systems, real playbooks. We stopped paying retainer fees and started owning our growth. Best decision we made in 2024.
Refreshing partner. They lead with strategy, ship like a startup, and treat our brand like their own. The performance numbers speak for themselves — but the speed is what changed our trajectory.
Hey — I'm Muhammad Khan, founder of Magnetic Keys.
Tell me about your projects and I'll tell you honestly what the department should look like — even if the answer isn't us.
Answered before you ask.
The questions every developer asks before renting a department instead of building one. If yours isn't here, message us on WhatsApp.
What is a plug-in marketing department?
A full real estate marketing team you rent instead of hire. Six specialists — a pod lead, a performance marketer, a designer, a video editor, a content and social writer, and a web and CRM specialist — work remotely as one pod, shared by no more than 3 clients. Our coordinator sits in your office. You pay one monthly fee; we carry the hiring, the visas, the training and the replacements.
How can it cost 60–70% less than building it in-house?
A six-seat in-house department costs about AED 115,397 a month once salaries, visas, insurance, gratuity, paid leave, recruitment and desks are counted. Our Department tier with a coordinator on site is AED 45,000 — 61% less — because the pod is remote, shared by two or three clients, and built on playbooks that already exist.
Who is in the pod, and how experienced are they?
A pod lead with five to nine years' experience, and specialists with three to six: performance marketing, design, video, content and social, and a shared web, CRM and automation seat. Every one of them passed a paid trial before working on a client's account. Arabic copy comes from a native writer.
What does the on-site coordinator do?
Collects briefs and approvals in the room the same day, gathers site and sales-floor content, feeds lead quality back from your sales team to the pod, and runs shoots and broker days. It's an add-on at AED 15,000 a month, recommended for developers — and the coordinator is provided, trained and supervised by us, so no visa sits on your licence.
Will my pod also work for my competitors?
No. A pod carries at most 3 clients and never two direct rivals. Every client is covered by an NDA and works in a separate workspace, so your launches and numbers stay yours.
How fast can we go live?
14 days from the audit is the target. The pod already exists, so onboarding is the coordinator, your tracking and CRM, and a 90-day plan — not a hiring round.
What does it cost, and what are the terms?
Core is AED 18,000 a month, Department AED 30,000 and Dedicated AED 45,000, excluding VAT. The coordinator is AED 15,000 a month and onboarding AED 15,000 once. Media spend is paid by you, straight to the platforms. Six-month minimum, then 60 days' notice.
What if someone on the team isn't right?
We replace them from a bench of people who have already passed a paid trial. You never re-advertise, re-interview or re-train — the department keeps moving.
One sharp marketing brief. Every Tuesday.
Notes on real estate marketing — launches, leads, costs and AI — from the people inside Magnetic Keys. No fluff, unsubscribe in one click.
Show us what marketingcosts you today.
We'll review your accounts, brand, CRM and sales process, show you the gaps, and put the cost of building the department next to ours — in writing, before you sign anything.