35%+ qualified leads, on off-plan campaigns in Dubai
Performance discipline applied to one of the noisiest verticals.
Off-plan Real Estate Performance
- Performance Marketing
- Lead Generation
- Meta Advertising
- Audience Targeting
- Funnel Optimization
- Campaign Strategy
Managed performance marketing across multiple off-plan real estate launches on a monthly budget of about AED 80,000. Built and optimized lead generation funnels that consistently delivered 35%+ qualified lead rates (vs. 15–20% industry average) through systematic targeting, creative testing, and post-intake quality optimization.
The challenge
Real estate lead-gen is noisy, most property inquiries aren't serious buyers or investors. The challenge wasn't lead volume but qualified lead volume. Every dirham of budget had to deliver higher-quality leads than industry baseline to justify the spend across multiple concurrent launches.
The approach
- Built a buyer-intent targeting model, interest signals, behavior, geo, instead of broad audiences.
- Ran continuous creative testing with clear winners and structured rotation across launches.
- Closed the loop with sales on lead quality and fed that signal back into targeting and creative weekly.
- Codified the winning patterns into a campaign playbook so quality held across multiple concurrent projects.
The outcome
Sustained 35%+ qualified lead rate across campaigns, roughly 2× the industry average for comparable property marketing. The repeatable playbook held quality across multiple concurrent launches and generated more than AED 3.6 million in property transaction value attributable to campaign leads.
Let's talk aboutyour version of this.
Every team starts the same way: a short call and a written cost review inside 72 hours. Free, and yours whether you hire us or not.