35%+ qualified lead rate at $21.7K/mo — 2× industry average

Managed performance marketing across multiple off-plan real estate launches on a ~$21.7K monthly budget. Built and optimized lead generation funnels that consistently delivered 35%+ qualified lead rates (vs. 15–20% industry average) through systematic targeting, creative testing, and post-intake quality optimization.

Real estate lead-gen is noisy — most property inquiries aren't serious buyers or investors. The challenge wasn't lead volume but qualified lead volume. Every budget dollar had to deliver higher-quality leads than industry baseline to justify the spend across multiple concurrent launches.

1. 01Built a buyer-intent targeting model — interest signals, behavior, geo — instead of broad audiences.
2. 02Ran continuous creative testing with clear winners and structured rotation across launches.
3. 03Closed the loop with sales on lead quality and fed that signal back into targeting and creative weekly.
4. 04Codified the winning patterns into a campaign playbook so quality held across multiple concurrent projects.

Sustained 35%+ qualified lead rate across campaigns — roughly 2× the industry average for comparable property marketing. The repeatable playbook held quality across multiple concurrent launches and generated $M+ in property transaction value attributable to campaign leads.