+68% IELTS signups in 2 months — sustained for 2.5+ years
From founder-network ceiling to repeatable acquisition system.
Took over stagnant IELTS institute marketing and delivered 68% signup growth in two months through targeted campaigns, creative production, and funnel optimization. The growth was predictable enough to sustain a 2.5+ year partnership managing all creative, advertising, and strategic optimization.
The institute had local reputation but minimal digital presence and no systematic student acquisition. Existing marketing was ad-hoc and inconsistent. Growth was capped by the founder's personal network, not market demand — a ceiling that wouldn't move without solving digital acquisition.
- 01Rebuilt the campaign foundation around clear student intent and course-specific funnels.
- 02Produced creative in tight weekly cycles to keep ad fatigue down and conversion rates up.
- 03Optimized the website and landing pages so paid traffic actually converted, not just clicked.
- 04Locked the wins into a repeatable monthly playbook the institute could rely on over years.
+68% signup growth in two months — immediate proof of a repeatable system. Created a consistent monthly enrollment pipeline that removed founder-network dependency and unlocked program expansion. Sustained a 2.5+ year managed-marketing partnership on the back of it.
