Most paid media in this market is judged on the metrics the platform chooses to show you. We rebuild acquisition around incrementality and clean attribution, then quietly fire the channels that look busy but are not profitable.
A PPC agency in Dubai plans, builds and optimises paid campaigns across Google, Meta, TikTok and LinkedIn. Magnetic Keys manages UAE paid media with server-side conversion tracking, incrementality testing and weekly creative iteration. Typical budgets range from AED 20,000 to AED 500,000 monthly, with management from AED 12,000/month and weekly reporting against pipeline rather than clicks.
Meta reports Meta's contribution. Google reports Google's. Added together they claim more revenue than you made.
The account is optimised weekly, the creative is refreshed quarterly. Creative fatigue is the actual ceiling.
Cost-per-lead falls, revenue does not move. Nobody closed the loop between the ad and the CRM.
In the UAE a huge share of intent moves to WhatsApp, where no standard pixel follows it.
Take the whole engine or a single module. Each one stands alone and compounds with the others.
Before we spend a dirham we make sure we can tell what the dirham did.
Structured accounts with real negative hygiene and enough signal for automation to make good decisions instead of expensive ones.
Paid social where the creative is the targeting. We ship volume and kill losers fast.
An AI-assisted production line that turns one approved concept into dozens of on-brand variants without diluting the brand.
When platform numbers disagree, hold out a city and find out what is actually causal.
The cheapest performance win is usually not in the ad account.
qualified lead rate on off-plan real estate
above category average on lead quality
channels under one accountable squad
creative iteration, not quarterly
Account teardown, tracking rebuild, baseline agreed in writing. We do not touch budgets until measurement is trustworthy.
New account structure, first creative batch, landing pages live. Weekly reviews start immediately.
Creative iteration, incrementality tests, budget reallocation. Monthly business review you can defend to a board.
Management fee scales with channel count and creative volume. Media budget is separate and paid direct to platforms.
Get a scoped quoteThe things people actually ask before hiring a ppc & google ads partner.
Below roughly AED 15,000/month in media you cannot gather enough signal to optimise properly on most channels. Our clients typically run AED 20,000–500,000 monthly. Start narrower rather than thinner — one channel with real budget beats four with none.
No. Percentage-of-spend rewards an agency for spending more of your money. We charge a flat monthly fee based on scope, so the incentive is to make the spend work rather than to grow it.
You do, always. We work inside your Business Manager and Google Ads accounts. If we part ways you keep every account, every pixel, every audience and all historical data.
Typically 2–3 weeks from contract. The first week is tracking and audit — we will not launch on measurement we do not trust, because you cannot optimise what you cannot read.
Yes. Arabic creative is written by native operators, not translated, and we run separate creative tests for Arabic and English audiences because they respond to different hooks.
Turning spend off in one region while holding another constant, then measuring the real difference in revenue. It is the only reliable way to know whether ads caused sales or simply took credit for them.
A 30-minute call and a 5-page action plan inside 72 hours — the priorities, the effort, the likely return, and an honest read on whether we're the right partner. Free, and yours either way.