Trakheesi
Definition
Trakheesi is the Dubai Land Department system through which real estate advertising permits are issued. As of November 2026 DLD's service page lists AED 1,000 for most permit types and AED 5,000 for a project launch event permit, plus a further AED 20 knowledge and innovation fee.
DLD's page lists different permit types, including a separate one for a project launch event, and brokers need a marketing contract with the owner for the listed permit types. DLD said in October 2020 that advertising without the required permits brings progressive fines starting from AED 50,000 and can end with the licence being cancelled. That is a 2020 statement and DLD's current service page gives no penalty, so confirm today's position with DLD.
Treat the permit as part of the production workflow: no creative goes live before the right permit exists, and someone keeps a register of which permit covers which ad, on which channel. Ask any agency or in-house team how it tracks this. This entry covers Dubai only, and it isn't legal advice, so check the permit type, the fees and any display requirement for your ad format directly with DLD.
Definitions are free.So is the cost review.
A short call, then a written review inside 72 hours: what your marketing costs, what it produces, and what is worth fixing first.