Branding and Website Guides for the UAE
Building a brand and a website that work for UAE buyers: strategy, bilingual identity, right-to-left design, platforms, speed and conversion.
Naming a brand for English and Arabic
Send the name as a WhatsApp voice note and ask someone to type it back. The spellings you get are the ones people will search. Then run five more checks.
Designing a right-to-left website: what actually breaks
Mirroring the layout is the easy part. Phone numbers, dates, forms, fonts and translation widgets are where right-to-left sites break, and how to test them.
Brand strategy in the UAE: a working definition and a one-page template
Brand strategy is four answers on one page: who you're for, why you, what proves it and how you sound. Here's the template, built to work in two languages.
The pages a UAE business website actually needs
Six kinds of page are enough to launch a UAE business website, plus Arabic. What each must contain, what a bad version looks like, and what to leave off.
Cheap website design in Dubai: what you give up
A cheap website can be the right call. A low price puts at risk what a demo never shows: ownership, phone speed, Arabic and tracking, and how to check each.
How to choose a web design company in Dubai
Open five of a company's live client sites on your phone before you take a meeting. Then ask ten questions about ownership, Arabic, speed and SEO handover.
Creative agency, marketing agency or production house: who does what?
A table of who owns the idea, the plan, the making, the media and the results, then a plain recommendation for UAE businesses that spend on ads.
Does Shopify work in the UAE? Payments, shipping and set-up
Yes, a UAE business can open a Shopify store. What needs checking is payments, cash on delivery, couriers, Arabic and VAT, and a test plan for each.
Should you rebrand? How UAE businesses should decide
Change the name only if the name is the problem, the look only if the look is. Here's a decision table, the cost beyond the logo, and the rollout order.
A website brief template that gets you accurate quotes
Five agencies will quote five different prices for 'a website' because you've asked five different questions. This template makes them price one thing.
Why your website gets visits but no enquiries
A site with traffic and no enquiries has one of two problems: the wrong people arrive, or the right people leave. How to tell which, and what to fix first.
What a branding agency in the UAE actually delivers
Anyone can judge a logo in five seconds. Here's what each stage of a branding project should leave you holding, and what you should own at the end.
Who owns your website? Five things to check before you pay
Your website is five accounts and a stack of licences, and a builder can leave any of them in their own name. How to check each one before the final payment.
WordPress, Shopify or Webflow for a UAE business?
Pick by who edits the site, whether customers pay on it and what it must connect to. A side-by-side table, a rule by business type and a three-year cost sum.
Tell us whatyou're stuck on.
A short call, then a written answer on what to do first. Free, and yours whether you hire us or not.