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Commerce

Google Merchant Center

Also known as: Merchant Center · GMC

Definition

Google Merchant Center is Google's free tool for uploading and managing product data so products can appear across Google, including free listings and, when linked to Google Ads, Shopping ads. Approval depends on feed quality, store details and policy compliance.

Merchant Center holds the product data, and Google Ads decides how to spend money showing it. You can add products at sign-up, upload them in a file, or link a store platform such as Shopify so that changes sync. Each product gets a status, and the diagnostics area lists the reasons for any that are disapproved, which is where most of the practical work happens.

Set it up for how UAE shoppers buy: dirhams as the currency, delivery speed and cost that reflect real rates by emirate, a returns policy you'll honour, and English and Arabic product data as separate language versions. A linked, healthy feed is also what lets Performance Max and Shopping campaigns sell individual products rather than just a brand. Check the diagnostics weekly, and before a sale period, not after products have dropped out of the ads.

More in Commerce

Abandoned cart

An abandoned cart is a basket where a shopper added items but left before paying. The abandonment rate is the share of started carts that never become orders, and the usual response is a reminder by email, WhatsApp or retargeting ad.

AOV (Average Order Value)

AOV is total revenue divided by the number of orders in a period. Raising it improves acquisition economics immediately because it increases the value of traffic already paid for.

Buy now, pay later (BNPL)

Buy now, pay later lets a shopper split a purchase into instalments at checkout, with a provider settling with the merchant and charging the merchant a fee. In the UAE the best-known providers are Tabby and Tamara.

COD (Cash on Delivery)

Cash on delivery is a payment method where customers pay in cash when an order arrives. It remains widely used across the GCC and materially affects e-commerce margin through failed and refused deliveries.

Marketplace seller

A marketplace seller is a business that sells through a platform it doesn't own, such as Amazon.ae or noon, using the platform's traffic and checkout. The seller controls listings, price and stock, but not the customer relationship or the rules.

Product feed

A product feed is a structured file or connection listing each product's details, such as title, price, availability, image and identifiers, which shopping platforms use to build listings and ads. Its accuracy decides whether products are approved, matched to searches and shown.

All 193 terms
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