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Magnetic Keys
SEO & AEO

Crawl budget

Definition

Crawl budget is the number of pages a search engine will crawl on a site within a given period, determined by the site's authority, server responsiveness and the perceived value of its URLs.

It only becomes a practical constraint on large sites — typically tens of thousands of URLs. Below that, crawl budget problems are usually index bloat problems in disguise: faceted navigation, session parameters and thin generated pages consuming crawls that should go to commercial pages.

The fix is rarely to request more crawling. It is to reduce the number of low-value URLs through robots directives, canonicalisation, parameter handling and noindex, so the crawler spends its allocation on pages that matter.

Put it to work

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Thirty minutes on a call, then a written 5-page plan inside 72 hours showing where this actually applies in your funnel — and what it is worth fixing first.

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