SEO audit

Automated tools can produce hundreds of warnings in minutes. A useful audit says which few matter this quarter and why: what is stopping pages being crawled or indexed, which pages target the wrong intent, where internal links and titles fall short, and how local and Arabic coverage compare with what buyers search. Every finding should carry evidence, such as example addresses or Search Console data, and an estimate of effort and impact.

Ask for a baseline too: indexed pages, impressions, clicks, and leads from organic search before any work starts, so later reports can say whether the fixes moved anything. A bad audit is a PDF of tool output with a logo on it, scores out of 100 with no explanation, or advice to rewrite everything. The auditor needs read access to Search Console and analytics, because a review done from outside sees only what is public.

Test an audit with one question: which finding would you fix first, and what do you expect to change in Search Console afterwards? A specific answer names a page and a measure. Audit before a migration, after a sudden traffic fall, and when taking over from another provider. An audit repeated every month mostly buys reports.