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SEO & AEO

Local SEO

Also known as: local search · Google Business Profile · map pack

Definition

Local SEO optimises a business's visibility for location-based searches and map results, driven primarily by Google Business Profile completeness, review signals, citation consistency and proximity.

For businesses with a physical presence, the local pack frequently sits above every organic result, making profile optimisation higher leverage than most on-site work. Categories, attributes, photos, posts and review velocity all contribute.

In the UAE two things are routinely neglected: maintaining an Arabic-language profile alongside English, and keeping name, address and phone details consistent across regional directories where transliteration produces multiple spellings of the same business name.

More in SEO & AEO

AEO (Answer Engine Optimisation)

AEO is the practice of structuring content and data so AI assistants such as ChatGPT, Perplexity and Google AI Overviews cite a business as a source when answering questions, including when no click follows.

AI visibility

How often a brand is named or cited in answers from AI assistants for the prompts its buyers actually use. The emerging equivalent of rank tracking, measured by prompting at scale and counting mentions.

Backlink

A backlink is a hyperlink from another website to yours, treated by search engines as a signal of credibility. Value depends on the linking site's authority and topical relevance, not on link count.

Canonical tag

A canonical tag tells search engines which URL is the preferred version of a page when duplicate or near-duplicate content exists at multiple addresses, consolidating ranking signals onto one URL.

Content cluster

A content cluster is a comprehensive pillar page on a broad topic surrounded by interlinked supporting pages covering specific subtopics, structured so internal links consolidate relevance signals.

Core Web Vitals

Core Web Vitals are Google's user-experience metrics: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness) and Cumulative Layout Shift (visual stability), measured on real user traffic.

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