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AI

Grounding

Definition

Constraining a model's output to information supplied to it — your documents, your data, a cited source — so claims can be traced rather than invented. The single most effective control against hallucination in marketing use.

Grounding usually means retrieval: before generating, the system fetches relevant material and instructs the model to answer only from it. The measurable difference is that every claim in the output has a source you can open.

It also changes the character of the writing. An ungrounded model writes the internet's average opinion about your category. A grounded one writes from your case studies, your numbers and your positioning — which is the only version worth publishing.

More in AI

Agentic workflow

A process where an AI system is given a goal rather than a script, and chooses its own sequence of tool calls to reach it. Distinguished from automation by being non-deterministic: the same input can produce a different route each run.

AI agent

An AI agent is a system that pursues a goal across multiple steps using tools — reading data, calling APIs, updating records — rather than producing a single response to a single prompt.

AI automation ROI

The payback calculation for an automation: hours recovered multiplied by fully loaded hourly cost, against build plus running cost. Frequency dominates the result — the same build against a process running twice a month rarely pays back at all.

AI observability

Logging and monitoring for AI systems: what went in, what came out, which tools were called, what it cost, and how often a human overrode it. Without it, a misbehaving automation is undiagnosable.

AI readiness

Whether a business has the process documentation, data quality and decision ownership for AI to add value. Readiness is mostly organisational: the constraint is almost never model capability.

Automation debt

The accumulated cost of automations nobody owns: undocumented flows, forgotten triggers, and scripts that break silently when an upstream field is renamed. The AI-era version of technical debt.

All 87 terms
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Thirty minutes on a call, then a written 5-page plan inside 72 hours showing where this actually applies in your funnel — and what it is worth fixing first.

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