Knowledge base
Definition
The curated store of company material an AI system retrieves from — case studies, pricing rules, product specifications, past answers. Its quality sets the ceiling on everything built on top of it.
Most disappointing internal AI deployments are knowledge-base failures rather than model failures. Point retrieval at a shared drive containing four versions of the price list and the system will confidently cite the wrong one.
The work is curation and ownership: one canonical version of each document, dated, with a named owner who updates it. Unglamorous, and it is roughly where the value comes from.
Definitions are free.So is the audit.
Thirty minutes on a call, then a written 5-page plan inside 72 hours showing where this actually applies in your funnel — and what it is worth fixing first.