Studio site and membership UX for a boutique gym

Worked on the gym's digital experience with a focus on membership and presentation clarity — supporting membership interest and a stronger brand impression.

The site had to feel modern and energetic while keeping the user journey toward membership clear and uncluttered.

1. 01Directed studio presentation around a boutique-feel brand voice.
2. 02Designed a membership flow that made next steps obvious.
3. 03Tightened website presentation around the highest-value pages.

Improved digital communication of the offering and a stronger brand impression aligned to the boutique positioning.