Menu presentation and local SEO landing pages for a food brand

Worked on food brand communication, landing page structure, and local visibility support for Frapple Foods — improving how the brand presented offerings online and how customers discovered it locally.

The brand needed more accessible digital communication and stronger local-search-oriented structure to compete with bigger players.

1. 01Built local landing pages around search intent for nearby customers.
2. 02Improved menu presentation logic so offerings were easier to scan.
3. 03Tightened content clarity across customer-facing pages.

A stronger local digital presence with clearer offer presentation and more discoverable landing pages.