7-person team built from scratch, so we know what in-house really takes
Eliminated fragmentation and unlocked 3× faster campaign execution.
In-house Marketing Department
- Marketing Leadership
- Team Building
- Organizational Design
- Recruitment
- Systems Architecture
- Performance Management
Recruited, structured, and trained a 7-member in-house marketing team from scratch, transitioning the company from fragmented external workflows to a cohesive, integrated department. Result: unified campaign execution, consistent creative output, and campaign speed improvements of ~3×.
The challenge
The company lacked a structured in-house marketing team and relied heavily on fragmented external workflows. There were gaps across creative production, campaign execution, analytics, and reporting, campaigns moved slowly, brand voice drifted between vendors, and leadership had no single point of accountability for marketing output.
The approach
- Mapped the full campaign lifecycle (brief → creative → execution → optimization → reporting) and designed roles around the missing capabilities, not job titles.
- Recruited 7 specialists across creative, performance, content, and operations, interviewed on real briefs, not abstract questions.
- Built shared systems for briefs, asset review, and reporting so handoffs stopped costing days.
- Installed a weekly operating cadence so leadership could see velocity, blockers, and campaign quality at a glance.
The outcome
A fully operational, integrated marketing department capable of running the entire campaign lifecycle without external dependencies. Campaign speed improved roughly 3×, brand consistency held across all channels, and the team could absorb more volume without proportional cost increases.
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