Built a 7-person marketing department from zero
Eliminated fragmentation and unlocked 3× faster campaign execution.
Recruited, structured, and trained a 7-member in-house marketing team from scratch, transitioning the company from fragmented external workflows to a cohesive, integrated department. Result: unified campaign execution, consistent creative output, and campaign speed improvements of ~3×.
The company lacked a structured in-house marketing team and relied heavily on fragmented external workflows. There were gaps across creative production, campaign execution, analytics, and reporting — campaigns moved slowly, brand voice drifted between vendors, and leadership had no single point of accountability for marketing output.
- 01Mapped the full campaign lifecycle (brief → creative → execution → optimization → reporting) and designed roles around the missing capabilities, not job titles.
- 02Recruited 7 specialists across creative, performance, content, and operations — interviewed on real briefs, not abstract questions.
- 03Built shared systems for briefs, asset review, and reporting so handoffs stopped costing days.
- 04Installed a weekly operating cadence so leadership could see velocity, blockers, and campaign quality at a glance.
A fully operational, integrated marketing department capable of running the entire campaign lifecycle without external dependencies. Campaign speed improved roughly 3×, brand consistency held across all channels, and the team could absorb more volume without proportional cost increases.
