Scaled content abuse

The test is purpose and value. Google's spam policies don't turn on whether a person, a script or an AI model wrote the pages, or on how many pages exist: a large library of useful pages is not abuse, and a batch of pages made only to catch searches is. Google's February 2023 guidance puts both halves in one place: quality content is rewarded whatever the method of production, and AI use whose main purpose is manipulating rankings counts as a spam-policy violation.

Google's own advice on generative AI features says the policy also covers attempts to manipulate generative AI responses in Search, so mass-produced pages written to game AI answers are covered too. Programmatic pages are acceptable when the data behind each one genuinely differs and each answers a real query. They fail when only a name is swapped.

For UAE sites the usual risks are a page for every emirate and service with the same copy, and Arabic sections filled with machine-translated copies of English pages. A simple check before publishing: would this page be worth having if no search engine existed? If the answer is no, it should not go live.