Pillar page

A pillar gives breadth and routing, and the pages around it give depth. It should explain each subtopic well enough to be useful and then hand the reader on, with a link to the full treatment. If it reproduces the detail of every supporting page, it competes with them for the same searches and the cluster cannibalises itself.

Choose a topic with commercial weight, list the questions buyers ask around it, and write the pillar after or alongside the pages that answer the narrower ones. Link both ways: from the pillar to each supporting page, and from each supporting page back to the pillar, at the point where a reader would want the wider picture. Use headings that read as questions and a contents list near the top, and let length follow scope.

A pillar can be a service page with supporting guides, or an educational guide that feeds a service page. Judge it by whether it sends readers on to the pages that bring in business and whether its supporting pages get found, not by its own ranking alone. For a bilingual site, write an Arabic pillar natively and link it to Arabic supporting pages.