Anchor text
Definition
Anchor text is the visible, clickable wording of a link. Search engines read it, along with the surrounding sentence, as a signal of what the linked page is about, and it tells readers and screen-reader users where the link leads.
Good anchors describe the destination in a few natural words: 'the Search Console guide' rather than 'click here', 'read more' or a bare address. Screen-reader users often move through a page by its list of links, so a link that says 'here' means nothing to them out of context. A useful test is to read the anchors alone, with the rest of the sentence removed, and see whether each one still makes sense.
Internal anchors are yours to control and can be specific. Anchors on other websites mostly are not, and a pattern of identical keyword-rich anchors pointing at one page from outside sites looks engineered, which is a risk and not a method. Natural writing produces variety on its own: the brand name, the page title, a short phrase, a whole clause. Nobody needs to engineer a ratio.
On Arabic pages, write the anchor in Arabic and link to the Arabic page, so the sentence, the link and the destination share a language. Keep anchors short enough to scan, and avoid turning an entire sentence into a link.
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