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Trading & ContractingUAE·2021

Corporate web architecture for a trading & contracting firm

Clearer information architecture, more credible brand.

Blueline International
B2B
Audience
Web
Primary scope
IA
Core focus
UAE
Region
Overview

Worked on website structure, UI thinking, and content presentation for Blueline International — focused on clear information architecture and product page clarity.

The challenge

Structuring information in a way that felt professional, easy to navigate, and aligned with business credibility for a B2B trading and contracting audience.

Our approach
  1. 01Re-planned the information architecture around how buyers actually evaluate products.
  2. 02Designed page layouts to give content room to read and decisions room to happen.
  3. 03Improved content hierarchy across product and company pages.
Outcome

A cleaner digital experience with improved content hierarchy and a more professional, conversion-ready brand presence.

Services delivered
UI/UXWeb DesignInformation Architecture

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