Insights

Writing on AI marketing, strategy & growth.

Field-tested perspective from the Magnetic Keys studio in Dubai. Practical, opinionated, written for operators.

Featured · AI Marketing·9 min read

AI marketing in Dubai: a practical playbook for 2026

What Dubai brands actually need to deploy AI inside marketing — beyond ChatGPT prompts. Strategy, stack, KPIs.

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Strategy·7 min

How luxury brands in the UAE should rethink positioning in the AI era

Scarcity, craft and intentionality matter more — not less — when content becomes infinite. A positioning framework for premium international brands.

Performance·8 min

The end of last-click: AI attribution for UAE performance teams

Why Dubai performance teams should retire last-click attribution this year, and how to replace it without rebuilding analytics from scratch.

Talent·6 min

Why Dubai growth teams are switching to embedded marketing talent

The hiring market is broken. Embedded talent — vetted, contract-based, AI-augmented — is becoming the default operating model for growth-stage UAE teams.

Initialise · Growth Protocol

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