Samit’s English Academy is one of the premier IELTS coaching centres in Dwarka, New Delhi. The Institute’s primary focus is to prepare candidates for various English proficiency tests – IELTS, PTE, OET, TOEFL, CELPIP, SELT, etc. They are, after all, some of the most important gateways to Study Abroad and Permanent Residency on foreign shores.
Requirements
The founder of Samit’s English Academy faced a significant challenge with the company’s online brand identity. With just a logo, there was no defined brand presence, font, or consistent color palette.
Approach
Starting with just the logo, we created several design drafts. The client favored one, which we finalized, and used as the foundation for the brand identity. The logo already featured the primary and accent colors we needed, and these colors perfectly aligned with the educational theme of the business, so minimal changes were required.
Outcome
We designed the flyers using a well-defined brand identity that was highly appreciated by the client. We incorporated colors from the existing logo and established a primary color, secondary color, and an accent color for consistency.
