Minimalist designs, or should I say better designs? They tend toward more whitespace, better typography, grid layouts, and less color. Mies van der Rohe famously said, “Less is more,” and we are here for it.
People hate ads, and if you give out a template with an essay and CTA at the end & give out a template with one quote and QR, the latter one has to work better. Because the human attention span is decreasing day by day, and with that comes a preference for minimalistic designs. It cuts through the crap and grabs attention to create an impact that lasts. Minimalist design is the most undermined tool of marketing, if you wish to stand out, you gotta chase it.
It is not about aesthetics, it’s about clarity.
Minimal designing is not just about designing but also about copywriting. It’s about removing everything unimportant and focusing on one essential thing. In the language of digital marketing, this means:
Enhancing User Experience: Simple designs will load faster and work better on any device. It focuses on showing the user what truly matters. When you remove the unimportant, you allow the core message to stand out. If you say less, you sound less desperate.
And minimalism often resonated with quality, so it’s a win-win. Brands like Apple or Google use minimalist designs, which makes them iconic and recognizable.
Minimal means less. Yes, but it’s not translated to BORING. Minimal is everything but boring. Whitespace does not have to be a distraction, it can also help your eyes focus on important things like CTA’s that serve a purpose. Create the right sense of balance. Don’t use fonts like this, Instead, use Cleaner and readable fonts. Brands that stick to one type of font can make a better impression of loyalty, it also helps users to remember them. Learn color theory and then choose palettes.
A cohesive, neutral palette with one or two accent colors creates visual harmony while drawing attention to key elements. Choose everything about your brand mindfully, it makes your brand persona better.
Few examples:
Turns out, coca cola and thumsup do have something in common.
World is evolving faster than ever. People want clarity, minimalism is designing is winning, even if you talk about real estate as well as in digital marketing. It helps brands build trust, authenticity, it also helps them achieve goals, which is the whole point of marketing.
It’s not a fleeting trend that exists today and might perish tomorrow, it is here to stay.
If you are a brand that dares to say less – You are winning.
