Whoever said Email Marketing is Dead,
They were lying.
Let’s set the record straight: We live in a world where, every day, there’s a new trend on the Internet. Even though email sounds like yesterday, it still is a big marketing tool. Sure, nobody’s opening that dreaded ‘Re: Your Account’ email anymore, but let’s be clear: email marketing is definitely still alive.
Why is that, you ask? Well, your screen is flooded with numerous ads and notifications, basically distractions. And, Email is personal. Thing is, you need to do it right.
The fact is that there are 4.37 billion email users worldwide, and around 3 billion of them spend about 60 minutes a week checking out marketing emails.
It’s such a big market, and it can give you the best bang for your buck, with ROI ranging from $36 to $70 for every dollar you put into it. So, don’t fall for this fallacy that email marketing is dead. Allow us to share a few tips for reviving the art of email marketing.
Human attention is shorter than dolphins, so don’t write an essay when you won’t read that kind of essay (read: email) yourself. Your email should be short and snappy. Say your piece in as few words as possible while still getting your message across.
Emails are like tweets; keep them as precise and concise as possible.
People often think that businesses have to be serious.
That’s not true.
B2B can be fun sometimes. A little bit of humor can personalize your marketing or humanize your brand.
A clear subject line can break the monotony and bring the attention of the receiver. Of course, you need to understand your audience and brand voice beforehand. But a little bit of humor can go a long way in growing a connection.
Don’t beat around the bush. In marketing, less is more. Don’t make your receivers guess what action they should take. If you want them to buy something from you or even follow you. Ask for it. Add a clear call to action in the mail itself.
Email marketing isn’t dead, it’s just evolved. Break through the clutter, be direct and you’ll get the outcomes you aim for. So next time you are writing an email don’t pour your heart into it and write a long-as essay, remember, it’s about standing out and making an impression, one message at a time.
