Branding vs Marketing

Many people often confuse branding with marketing, but while they are closely related, they serve distinct functions in promoting a product or service. Branding is creating a unique identity for a company or product. It involves developing a name, logo, and overall identity distinguishes a brand from its competitors. For example, Apple is known for […]

Sad Night Dynamite’s Album: Embracing AI Controversy

Sad Night Dynamite’s debut album campaign has ignited considerable debate, particularly surrounding its use of AI and provocative marketing strategies. The duo, known for their innovative fusion of genres, utilized AI-generated visuals and stunts designed to provoke strong reactions on social media. While some critics argue that such tactics undermine artistic integrity, Sad Night Dynamite […]