The Rise of Short-Form Video Marketing
You and I are no strangers to the decreasing attention span of Gen Z, which is why Short-form content is buzzing. Soon after TikTok took over the internet, Instagram came up with REELS, following which YouTube introduced SHORTS (look at that, they even put effort into naming it but called it short as its duration […]
The Impact of Mobile-First Indexing on SEO
As SEO’s relevance continues to soar, optimising online platforms to different mediums’ set standards has also become important. One would be familiar with the ‘mobile version’ and ‘desktop version’ options offered by every website. To provide the best experience, it is important to understand that mobile-first indexing is now becoming a major factor in how […]
Leveraging AI for Hyper-Personalized Digital Marketing
Change is the norm, and everything evolves to adapt to change. Digital marketing is not the same as in the early eras of computing. With the power of new technologies and artificial intelligence, social media is one such area that is going through constant seismic shifts to accommodate various customer experiences. Customer satisfaction and retention […]
