The Power of Storytelling in B2B Marketing
Marketing is everywhere and everything is a result of marketing. Brands are taking marketing to a whole new level, with new advertisements designed to degrade others, constantly coming up with new products to attract the whole world and whatnot. See, there are tonnes of rules in the marketing world. And it’s hard to keep track […]
The Ascendancy of Dark Social
I have a scenario for you. You, as usual, send a funny text on your WhatsApp group and it has been 5 minutes but nobody has replied yet. You click on the info option hoping that the silence means nobody has seen it yet, but you find that there is an anonymous account that has […]
Email Marketing Isn’t Dead!
Whoever said Email Marketing is Dead, They were lying. Let’s set the record straight: We live in a world where, every day, there’s a new trend on the Internet. Even though email sounds like yesterday, it still is a big marketing tool. Sure, nobody’s opening that dreaded ‘Re: Your Account’ email anymore, but let’s be clear: […]
Less Sells More!
Minimalist designs, or should I say better designs? They tend toward more whitespace, better typography, grid layouts, and less color. Mies van der Rohe famously said, “Less is more,” and we are here for it. People hate ads, and if you give out a template with an essay and CTA at the end & give […]
The Rise of Short-Form Video Marketing
You and I are no strangers to the decreasing attention span of Gen Z, which is why Short-form content is buzzing. Soon after TikTok took over the internet, Instagram came up with REELS, following which YouTube introduced SHORTS (look at that, they even put effort into naming it but called it short as its duration […]
The Impact of Mobile-First Indexing on SEO
As SEO’s relevance continues to soar, optimising online platforms to different mediums’ set standards has also become important. One would be familiar with the ‘mobile version’ and ‘desktop version’ options offered by every website. To provide the best experience, it is important to understand that mobile-first indexing is now becoming a major factor in how […]
The Role of Augmented Reality in E-commerce
Augmented Reality is no more a concept of the future; it has integrated itself into our lives, especially in marketing campaigns. Online shopping experience has slowly given way to AR to enhance customer satisfaction. Digital elements of augmented reality technology promise higher conversion rates with its reality technology, more than mere pictures. By combining digital […]
The Future of Social Media Marketing: Beyond Likes and Shares
Different social media platforms now have the reins to steer digital marketing. Churning out relevant content is not enough. Media marketing strategy should satisfy not only consumer expectations but also be sufficient to leave an indelible social presence in both the market and among the audience. From its humble beginnings as a domain for forging […]
The Impact of Blockchain on Digital Marketing
Blockchain technology has arrived, and it is here to stay. As the digital marketing landscape is becoming more competitive day by day, it is simultaneously vulnerable. Data privacy needs to be ensured so as to keep building trust. Marketing efforts need to have greater control over not only customer trust but also data management. By […]
The Rise of Voice Search and its Impact on Digital Marketing
‘Hi, Writer! Describe to me elaborately, the impact of voice search on digital marketing!’ Sure! The digital landscape has rapidly evolved, and in came the technology of voice search. As voice assistants like Apple’s Siri, Amazon’s Alexa and Google Assistant have become household names, local businesses now are adapting their digital marketing strategies to conversational […]
